Founder of Metzee. Based in India.

  • RoleFounder, Metzee
  • BasedIndia
  • FocusLive commerce
  • StatusBuilding

Arun Reena Raju in a black suit, standing in front of a steel footbridge

Autumn 2026

About

I'm Arun. I build products that feel inevitable once they exist. Right now that means Metzee, a live-auction marketplace where anyone in India can go live, sell and ship in real time. Before that, I spent years in digital marketing, building websites and growing brands through search and social, and earned a Master's in GIS at Sheffield Hallam University. I care about craft, speed and the small details people feel before they notice.

Founder of
Metzee
Previously
Alionbot, Ecoshop
Studied
MSc GIS, Sheffield Hallam University
Based in
India

Metzee

The company · Founder · [Year] to now

Metzee is a live-auction marketplace built for India. Buyers bid, pay and track delivery without ever leaving the stream.

How it works

Sellers broadcast live shows and run auctions in real time. Bidding, payment and delivery tracking all happen inside the stream.

Who sells

Anyone can sell: resellers, wholesalers, manufacturers and collectors alike.

Where it runs

A web app and a native Android app, built from one codebase.

Visit Metzee

Selected work

  1. M

    Metzee

    India's live-auction marketplace. Go live, run auctions, and let buyers bid, pay and track in one stream.

    NowFounderLive commerce
  2. W

    30+ websites at Alionbot

    Designed and shipped 30+ WordPress sites and stores. Organic traffic up 50%, conversions up 35%.

    2020–22Web designSEO
  3. E

    Ecoshop online store

    Built Ecoshop's e-commerce platform. Qualified leads up 150%, online revenue up 60%.

    2017–21E-commerceGrowth
  4. S

    A team of 370

    Led and trained a 370-person sales network at Smartway India. Sales up 25%.

    2016–18LeadershipTraining
  5. T

    Live trailer alerts

    A JavaScript tool that watches warehouse flow at Amazon and flags full trailers early. Manual monitoring down 30%.

    2025AutomationOperations

Experience

  1. [2024] — Now Founder Metzee Building India's live-auction marketplace, on web and native Android.
  2. 2025 — Now Process Guide Amazon, UK Runs trailer loading for 18+ people, steps in as shift lead, and built a tool that cut manual monitoring by 30%.
  3. 2024 — Now L&D Instructor Amazon, UK Trains new hires, leads and managers across three departments. Fulfil Your Potential award, 2025.
  4. 2020 — 2022 Digital Marketing Specialist Alionbot Built 30+ websites, grew organic traffic 50% and won the Transformational Leadership Award.
  5. 2017 — 2021 Marketing Associate Ecoshop Built the online store and grew qualified leads by 150%.
  6. 2016 — 2018 Team Leader Smartway India Led and trained a network marketing team of 370 and lifted sales by 25%.
  7. 2016 — Now Senior Tutor Nehru Memorial Model School Personal learning plans and online classes for 100+ students.

Education

  1. 2023 — 2024 MSc, Geographic Information Systems Sheffield Hallam University Spatial analysis and mapping with ArcGIS.
  2. 2017 Diploma, Cyber Forensics and Cyber Law Hi-Tech Crime Enquiry Cell, Kerala Police Digital forensics and the law around it.
  3. 2013 — 2016 BSc, Geology SN College, Chempazhanthy Earth science, with GIS mapping training at CED Trivandrum.

Toolkit

  • Live commerce
  • Digital marketing
  • SEO
  • Google Ads
  • Meta Ads
  • GA4
  • WordPress
  • E-commerce
  • Team coaching
  • Safety leadership
  • Process improvement
  • Labour planning
  • JavaScript automation
  • Data analysis
  • GIS and ArcGIS

Contact

Have an idea, a question, or just want to say hello? My inbox is open.

Say
hello

↑↓ move · ↵ select · esc close